Consumers of Gustav Gerig tuna will be able to access a raft of information about the product using the Ethereum blockchain.
Gustav Gerig AG, which has operated since 1923, partnered with global tuna marketing company Pacifical c.v. to allow clients to certify the origin of its tuna range using blockchain technology.
Tins in the range will soon sport a QR code that consumers can scan in order to find out information such as the production date, type of tuna, and even the boat used to catch it.
The blockchain implementation is being provided by Thailand-based Atato, a blockchain service provider building enterprise-geared decentralized applications in partnership with Ethereum cofounder Joseph Lubin’s startup ConsenSys.
“In providing an optimal level of transparency the company will enable all its clients access to data on exactly how the Pacifical MSC tuna was sustainably caught through the following information: which captain, vessel, catch timing, method and area, where and when it was processed,” the press release explained.
Food supply chains and provenance have increasingly turned to blockchain in order to increase fairness and security along with transparency.
Pacifical began partnering with Atato in August in order to bring blockchain’s benefits to tuna distribution.