Blockchain-Driven Ad Campaign for PepsiCo Increases Efficiency By 28%

A test ad campaign for PepsiCo found that using smart contracts increased efficiency by 28%. A test ad campaign for PepsiCo built on blockchain delivered a 28% increase in efficiency, according to a news release on May 6.Media agency Mindshare said the experiment was part of Project Proton, which uses smart contracts to ensure businesses only pay for ad impressions that are genuine, brand-safe and free from ad fraud.The WPP-owned network claimed that, compared with a campaign run without smart contracts, there was a 28% increased efficiency in terms of costs for viewable impressions.…